We checked every one of your last 224 orders against every marketing channel, one by one. This page shows what is genuinely selling, what the ad platforms have been claiming, what we have already fixed, and where the growth is.
Before anything new is proposed, here is what the stewardship so far has already changed.
Honesty note: Google's delivery to the account also fell in the same period, so we state these as measured before-and-after facts, not as claims that every pound of the change is ours.
Not what a dashboard estimates. Each order's own recorded journey.
Rows sum to all 224 orders and £49,765. One order that arrived through a Meta ad click but returned later by another route is counted in the Meta row, the generous reading for the ads. Three things jump out. Half the business is trade relationships. The biggest measured web channels are all free, and the free listings win more orders than any other web channel. And roughly £3,000 of monthly ad spend produced two traceable orders between them.
We reconciled all of them against the order records. Claim by claim.
£74,967 of conversion value. On inspection, less than 1% of the claimed conversions were actual sales. The rest was inflated by leftover junk tracking from before our July fix.
Not one of the 224 orders carried evidence of a Google ad click. Six consecutive review periods now show the same.
82 "paid search" sales worth £11,380. We traced every single one: they were free listings, organic and direct visits wearing a paid label. A mislabel, not revenue from ads.
The free channels are even stronger than they looked, and the paid channel weaker. Any report built on that label was wrong in both directions.
8 purchases for £1,240. Seven of the eight were people who merely saw an ad and never clicked it. Meta counts them anyway.
Two orders, £408, against £1,064 spent. And the money is set to optimise for cheap clicks, not sales, which is fixable.
Being fair to the ads: unprovable is not the same as worthless. When spend has paused in the past, revenue moved with it. The honest position is that nobody can currently prove what the £3,000 a month buys. That is the problem we fix next, because you should never spend on what cannot be proven.
Over 90 days Google showed Drin-KIT 106,379 times. Only 2.2% clicked. The reason is position: your money products sit on page two and three.
That German page is the proof of concept sitting in your own site: where you rank near the top, buyers click at seven times the rate of its English twin. The buyers exist. The free listings already convert visitors at the best rate measured anywhere on the store. Every commercial term stuck on page two is revenue waiting behind a fixable ranking, and right now suppliers outrank the shop that actually sells the product. Bing and the new AI search referrals already send buyers with zero management; they are part of the same programme.
We already manage the website itself, and every measurement tool is connected, including Google's own search data for your store. That combination is the difference between doing SEO and proving it.
Titles and descriptions rewritten to say exactly what trade buyers type, starting with the products stuck on pages two and three. Your own top-ranked page shows what happens when the wording matches the search.
Clear specs, plain answers to the questions buyers actually have, and proper links between related kit, so Google has a reason to put the seller above the suppliers.
Sharper product data means more products shown, more accurately, in the free listings that are already your biggest web channel for orders.
Each rewrite is watched week by week in the search data: keep what moves, roll back what does not. This is the part you simply cannot do by hand, and it is why the work compounds instead of guessing.
Over 90 days, searches that do not mention your name showed your store 38,349 times and earned 268 visits (counting only the searches Google reports individually, so the true opportunity is larger). Here is that same visibility at click rates your store has already achieved elsewhere:
So the honest range is roughly three to nine times the visits from the searches that matter, using only click rates your own store has already demonstrated. It counts none of the extra visibility better rankings bring, and none of it involves paid ads. We will not promise revenue from a ranking. But these visits land on a store whose search visitors already convert at the best measured rates, and every step is tracked, so you see the effect rather than a story.
Stop renting an ad machine nobody can audit. Build channels we control, prove them small, then scale what pays. Alongside it, grow the free channels that already win.
The free listings are your biggest measured web channel and they run off your product feed. Before anything is restructured, the feed gets diagnosed and protected, including the unexplained collapse in Google's shopping delivery this summer. Nothing we do to paid ads is allowed to harm the free channel. Any change that dents it gets rolled back.
Today one automated campaign controls everything and grades its own homework. It gets capped and put on notice, not deleted overnight: replacements go live first, then a planned two-week switch-off shows, from your actual orders, what it really contributes.
In its place: transparent campaigns for the searches that matter and the best sellers the old setup starved, with ads no longer paying to reach trade customers you already have. On Meta the click-buying stops; anything that stays on is a small sales-only test that keeps its budget by producing real orders.
Each channel gets a small monthly test budget and a written pass mark before it starts: real orders, traced to real clicks, worth more than they cost. A test that passes earns more budget. A test that fails is stopped and the money moves. No channel is scaled on a platform's own claims. And the whole test phase costs less than you are spending today, not more.
Winners get budget increases in measured steps for as long as each extra pound keeps paying for itself. SEO compounds underneath: the page-two money terms are worked onto page one, and the free listings are managed as the growth asset they have proven to be.
Bought the traditional way, everything on this page is three separate specialists: an SEO retainer, a paid ads manager, and an analyst to keep the numbers honest. At UK market rates that stack runs roughly £2,000 to £5,000 a month before a pound of ad spend, which is why it has historically been the preserve of much bigger retailers.
Because the access and the tooling are already in place and proven on your own store, we can deliver that coverage for a fraction of it. The scale changes; the honesty of the reporting does not. We just need your go-ahead.
Because every claim is now checked against your actual orders, your return on ad spend becomes a fact, not a platform's opinion.
Protect the free channels. Rebuild paid on proof. Push the money terms onto page one. It runs month by month with the reporting above, and the same discipline that found everything on this page. Everything it needs is already connected and already proven on your own numbers. We just need your go-ahead.